We are in Book Time Magazine :D

Book Time Magazine January 2013 Edition

4

Christian Resources Together Trade Retreat

It has been my great pleasure to escape the confines of the wonderful Unicorn Tree these last couple of days (minions of old were conscripted in to fill the empty seat of the wonderul bookshop boss - I am informed the shop still stands ready for my great return tomorrow - remember i'll be the one sipping on the caramel flavour nectar of the coffee bean!) and go to the Christian Resources Together retreat which is a meeting together of Christian retailers and suppliers/publishers. 

It is a wonderful time for keeping informed, social chats, networking and friend making and inbetween the coffee breaks there are even some rather good seminars, talks and useful training type things.

I was extremely flattered to be invited to contribute a  little something to a wonderfully entitled session being given by the great Eddie Olliffe on 'Albatross, Dodo or Jewel - is there still a place on the high street for Christian bookshops to shine!'

I did say to one of the other people also asked to contribute thoughts, the rather clever Steve Mitchell, that sandwiched between Him, Eddie and the very insightful Andrew Lacey, it was obvious I was to be comedic value - God having a rather grand humour decided to prove that one right and as I took my stage debut I promptly fell up it into a rather full slapstick faceplant! ahh well luckily my ego is such it provided an ample cushion and I picked myself up, dusted off and started all over again!

The following piece is a much longer version of what I said (much, much longer and what I said was too long for the squeezed time space given - mea culpe, Eddie).

It's not necessarily of great interest to all you lovely shoppers but it does perhaps give you a feel for the things facing a lowly bookshop boss these days, and not just this bookshop boss but many others and their cheerful minions too - so please do try to think of us here in the shops and when you can please buy local and support your indie businesses as we really do need you all more than ever these days!

Anyway see you in the shop soon, and don't forget mines a caramel latte if you feel like stopping by to chat :-)

How can our trade best communicate the good news in an increasingly post retail era and to a progressively digital era.

Just the kind of question I always loved when studying! So falling back on academic principles I’m going to break the question down into sections!

So first off then: how can our trade communicate the good news.

(For me this raises two main questions that need considering first off,

the simple one of – how do we communicate the good news already?

Then: how do we ourselves experience or define that good news or indeed what the good news is.

You see much of our answer to the bigger question as a whole depends on the answers we give to these questions and how we predicate our response to the questions and issues in relation to being an albatross, dodo or jewel I think.)

My response to the question of good news issues can be summed up in the fact that we are the good news not the books we sell, the books are tools but we are the witness, the living proof and so therefore it is our actions in the heart of the community, our local community, that actually communicates the good news and not the books/music/gifts we sell.

(This is really quite a freeing idea if we properly embrace it …

Think being sent out and not needing two coats etc, think about being the witness by the sharing of verbal word, attitude and action and not by written books or arcane wwjd codes! Think radical hospitality as just a few ways this works.)

So ok that’s a great theory or spiritually fulfilling outlook but in practice our job is actually to sell Christian product and to be a solvent venture while doing it or we aren’t in our trade or in business! So how do we reconcile these things – turn the theory to practical expression when the way we’ve done it before doesn’t seem to be working so well anymore?

Is it coffee shops, more secularisation and hiding our light under a bushel, a little bit of abramic selling out or peter like denial to survive?

No and Yes.

Yes – we widen our outreach to where it should be – the wider community, that’s the wider secular community and not just the churched community, after all that’s where the good news needs to be if we are talking of us communicating it! Because surely those in the churches already have it (though they might need a bit of re-education and a reminder on occasion).

So is this selling out?  Shouldn’t be, but ask yourself what your local community needs, is it really another coffee shop sandwiched in between the others on the high streets? Or could it do with a general bookshop/stationers, toy shop, health food store, secondhand bookshop to fill the library decrease gap, haberdashery or hardware store etc etc etc

All these things are not in anyway in conflict with Christian books and do nothing to lessen the communicating of the Good News – however there is not a reason to my mind for the Christian Books to be shunted to the back of the shop to make room for these others things so as to make the shop more acceptable to the secular shoppers, instead they should work together in tandem so that the buyers/browsers of one interact with the buyers/browsers of the other and in so doing act as witnesses together and build up the community as a whole and show clearly that being a Christian is not an extreme sport for the minority or radicalised but is instead something normal, real and liveable (and in so doing make the questions askable and the witness real) – the good news communicated through people that’s the original model after all.

Does this potential broadening of our retail offer and widening of our customer base dilute or alter our message? No!

Does this lessen our trade focus and offer? Not really – after all TMD for example aren’t lessened by the range of items they distribute, nor are Kevin Mayhew as they broaden their offerings either.

Does this broadening make us viable – possibly is the only answer here because the factors are many that determine viability but it’s certainly stands a chance of improving viability if done right!

(So does changing the focus, broadening the base make us an albatross, dodo, or jewel –as we  try to communicate the good news, well I think that really depends on how we see that good news and answer those first two questions.)

Ok ‘ in an increasingly Post Retail Era’?

I don’t think so. In fact I would go on to say that we now consume more than ever before, we buy more for less and use less for more! But it’s mostly all retail orientated still, yes people are all about cheaper and easier but not about not buying! The venue may have changed but the game of consumerism hasn’t!

But our shops are struggling, our sales are dropping like the proverbial stone in a mill pond, yes but that’s not because people aren’t buying it’s just they aren’t buying from us sadly.

(So is that due to us being retail dodo’s then – old fashioned, ugly, twee and outdated albatross shops? Or buried jewels hidden in sunken treasure chests?  )

Are we avoided because of how we look or act, what we stock or don’t or where we are situated in other words?

Possibly so.

There is for me a consideration we all need to look at and think on and that’s the fact that we in many ways over the years have managed to ghettoise ourselves to some extent, we have isolated ourselves on the desert island of being ‘Christian’ bookshops and by default and accident inferred we only serve Christians and that’s who we are there for etc

In some cases we have even gone one step further and not only infer we only serve Christians but in fact we only serve ‘Our type’ of Christian! We sometimes forget how easy it is to become trapped in our pride and prejudice and in turn become bastions of bigotry  - ‘ I am of Apollos, I am of Paul’ and when we do this we become our own downfall as we stop communicating the good news fully outwards.

I know this sounds really harsh and believe me I’m not casting stones as I’m not without sin but I do believe it is something we need to give real thought to as we outreach out – radical hospitality means talking the log out of our eye so we can use the wood to build bridges, inroads of communication and community centres.

The truth is if we open our doors wider there are lots of people out there shopping and browsing daily – it is still a national pastime.

However they aren’t using us and it’s not just because the doors are too narrow and people like playing at shop the net night and ebay gambling, it is however down to wanting more for less and I’m sorry to say there isn’t much we can do about this – it’s a producers and publishers fix, -  because while they give in and sell their  product at prices that allow their product to be devalued to such an extent that consumer mindset is full price is a rip off (and then don’t play with a fair trade ethos at heart by allowing independents the sort of terms that would ensure a more level playing field so that we can compete on price) well this seems like something we can’t beat doesn’t it.

But is it? I think we can and should campaign, shout and educate both in trade and in the secular arena – buy local campaigns, being honest in name, shame and explain tactics and finally at the end of the day if it is cheaper from Amazon then buy it from there! Of course then tell your supplier/publisher what you are doing and why – (also point out that though that may make their figures look good if they extrapolate the sheer numbers of indie customers doing that currently and then work out the outcome when those indies finally go under what the final impact to them may be maybe they’ll see that working with us is better for all, especially as there isn’t a bookshop in the country, secular or Christian, that doesn’t daily see customers come in to browse and choose books and then say to their friends or ebook/download tool _ I’ll get it from Amazon now I’ve seen it! So how many end sales lost will that really be??) Yes this is a double edged sword I’m playing with here but sometimes ‘I count my losses as gain’

So talking of Amazon what about this increasingly progressively digital generation!

First off perhaps we need to stop blaming the internet for our problems – after all the internet is just an inanimate object, a tool – it’s people that buy and that use the internet! If we are going to ascribe blame (and really should this be a blame game?) then let’s ascribe it correctly.

Wouldn’t it be better to stop seeing Amazon, Eden etc etc as the enemy and instead see them as a colleague the way we do each other – yes maybe not a best friend after all if you are on my back doorstep you are my competitor but not my enemy, we can still be friends and collegues – that same holds with internet shops, indeed they can in some cases even be an admirable ally!

Marketplace, A-shops, ebay, affiliate schemes etc all can be a radical tool in shop survival – after all in the immortal words of another big boy – every little bit helps.

We use the tools at our disposal and should thank god for them instead of bemoaning them and wailing lamentations of doom.

In this progressively digital generation there are still people out there that don’t want kindles and ebooks, that still enjoy the sensation of a real book and it’s ability to be shared with others, still people that like going in bookshops and so the rumours of the books demise are much exaggerated I think, and so too the end of all high street and independent bookshops!

However we can’t and mustn’t deny kindles and ebooks and other downloadable materials, so I advocate that here is the time we use our online competition as ally! An affiliate percentage is better than nothing while we petition our trade partners to work with us in finding a solution we can use well, be it a Christian offering like Gardners Hive, or a shop based scheme for digital download cards or cloud & app based download offerings etc. I’m not sure of the solution but I am sure we need to be working on it right now and together.

So yes it’s an increasingly digital generation but we can still be at the heart of it if we use the tools available to us.  Websites can be done cheaply – very cheaply and no one should be without one, if only for the avenue of online advertising it can open up!

Something worth remembering is that this digital generation want to be part of a community! Facebook, twitter, blogging and social networking are all proof of the want to be part of a community – yes it’s different than before but it’s still a want to be part of something more – we can be part of that something more, we can still be aprt of that community.

Lets not forget as well that the digital generation, regardless of their age, are still coming into town on Saturdays, they still want to see live bands, meet up with each other, go to the cinema, out for food, attend conventions and other events or group meetings, see their fave authors and interact with them etc – this all still leaves the door wide open for us – but probably only if we’ve widened the door for them first.

Books are not dead, our trade is not dead but it may be that they are being redefined – and to answer Eddies larger question (which I wasn’t asked to do!) yes we can still shine as jewels set in an ephod breastplate made from gold tested in the refiners fire.

Melanie Carroll

Faith, Books & Facebook - The script I really should have used on The Reading Room on Siren 107.3fm

On Sunday 1st of August I was a contributor to the wonderful radio show, The Reading Room, on Siren 107.3fm. It is a fantastic radio show on the first sunday of every month at 10am - 12noon and then repeated on the following Tuesday starting at 7pm.
It is an excellent production by Paul and Jonny on books, reading, literature, writing and all manner of things to do with Books & Writing and has some fantastically good music in it too - I really do recommend it.
Paul foolishly has allowed me to be a regular contributor to it so far and this month I did a rather good job at fumbling live on air! I had a script and should have stuck to it but I didn't, bad me!
Still it's not as bad as it could have been and I hope one day Paul & Jonny will trust me to go back and do some more spots on air - I'll even buy them coffee and spring for syrup ;0)
Anyway here is the script I had, I share it here for your enjoyment and edification *grin*.

During the last month I've been reading a few books that look at the idea of facebook, social networking and how we relate to each other and how faith interacts with these ideas. After all I am all about books, faith and social networking - which despite what some may think is not so sad or so unusual. In fact facebook and yes, even twitter, are excellent communication mediums for sharing about all manner of ideas including faith and not least about books, about writing and can really help contribute to the society of the literate, and this despite what Lynne Truss seemed to be concerned about towards the end of her book - Eats, Shoots and Leaves.

Social networking via the internet, because lets remember that though when we use that phrase these days we seem always to be talking about the internet it is a phrase that also describes something that we can and do undertake offline as well! So anyway Social Networking via the internet has the potential and ability to expand and grow our outlook, our outreach and the communities in which we interact, or that's the theory at least. Now all of this it has to be said sounds like something we used to do in our physical and loca; communities and not least in our faith communities, so hows that working?
Hows the move to virtual, to a disembodied medium over a more phyiscal medium really working in this setting, in the traditional faith setting, thats the question that authors Jesse Rice and Dwight Friedman have both decided to look at in their books.

Jesse Rice's 'The Church of Facebook' published by David C Cook begins by addressing our need for connection with others and then goes on to look at why though facebook and twitter give us a form of connection in the end they just dont fulfill our more basic needs for contact - real contact - despite the length our 'contact' lists may be.
In the book he gives a great synopsis of the history and development of our socially networked internet and talks about how it has grown from our needs and wants, but he also points out how it can be a place of shallow depth and interaction that in some ways rather than satisfying actaully leaves one more empty, or feeling more lonely and isolated and then needing more of it to assuage these feelings - for me this made me think of the addiction cycle and tied in to why we succumb to and talk of facebook addiction etc. This is where the need for real community comes into play, says Rice, real human and physical contact can help fill the lonely spots and here is where faith can play an active and real part, faith should after all be about personal contact, outreach and growth - about more than just touching in through an update, but about real interaction. This is what Community and real connectedness is about.
Having said all this though 'The Church of Facebook' does not dismiss social networking, no instead it sys it can be a positive thing - a way to work and grow our connectedness but only if we move beyond the shallowness of much of the interaction and instead anchor it in the reality of our lives, only if we are honest and open and resist the temptation to hide in urbanity and surface socialisation - only then can there really be a church on facebook.
It is an excellent book and worth looking at even if your not really interested in the faith angle as such because it's looking at the idea of Community more than anything and as the subtitle says, 'How the hyperconnected are redefining community'.

Dwight Friesen's book, 'Thy Kingdom Connected' and published by Baker Books looks at a similar theme, that of networked communities, however this book does come with a bit of a warning because although facebook is mentioned in the subtitle of 'What the church can learn from facebook, the internet and other networks' this book isn't really about facebook or social networking online, thats just a nice marketing play to make the book more appealing to a larger audience! This book is really looking at Network Theory and relating this to how he, Friesen, believes the church should work.
Network theory at it's most basic is the idea that has adherents in many fields of study and holds we are connected in all manner of ways by links, nodes and cluster groups. It's an interesting idea and so is the underlying content of this book, however it's not an easy book to wade through and has a very technical feel to it. Being full of venn and cluster link diagrams doesn't really help as it just adds to the feel of being some sort of science manual. That said though if you want a book that really opens up the idea of the network theory and it's correlation to, connectivity to and implications for the church and what it could be, then this is that book and probably a very good one too as it does have some very interesting idea's of how things could work better and more integrative across the church.

On the whole though, 'The Church of Facebook' does cover much of the same idea and in a way thats much more accessable, fun, practical and that really addresses the reality of our internet, facebook, twitter linked and socially networking lives.

For me with both these books what we are really looking at is why we have moved ourselves online? Thats what we need to look at, to address, why are we so willing to pass up our actual phyiscal community for our online community? Is it just convenience - an anytime easy time thing? probably not given we hook into these things even whilst working or roaming the streets - So how do we address this?
We buy online instead of in our local shops, we email, msn, twitter, text and facebook chat as opposed to over the phone or in the real, why is this? How do we, or even do we want to, become more real in the virtual world? How do we deepen ourselves in and through the disembodied medium so we become more involved in the real community around us? Is social networking really increasing our social lives or is it just in reality shrinking them, it, us?
Something to consider and these books are both good starters in that process.
9780736921275/Googling-God
However I want to mention a third book, 'Googling God' by John Cox and published by Harvest House, and this is because this book is about finding God and how we start that experience, possibly by Googling him (or of course you could even Bing him these days! though we don't advise you use a bong although we understand some have tried using such a tool in some cultures, places and times!). From Googling God this then develops out into eventually a personal experience and relationship. Tihis book is great because it's written in such an engaging and personal way by someone who is of our time, a person whose had experience changing continents, changing lives, going through divorce, heartache and upheaval, who uses modern technology and isnt afraid of sharing the personal experiences of doubt, trauma and pain to get across his message. A person who is willing to share more than just the surface niceties and nonsense, but open up about the life drama's experienced in an open and honest way.
But what I like most about this book is how it feels like a book thats incorporating our internet experience into the very body and feel of it, it reads how googling hopping feels - short interesting on topic sections with jumps to quotes and idea's on a theme, quick flits elsewhere and then back onto the next engaging section. It reads like you are googling God and John Cox and that in iteself is really engaging and shows just how much books, the internet and faith can work together, adapt each other and grow to the better for it - and that is a great thing to witness.

Now remember all these books are available at Unicorn Tree Books, so why not call in to see us and pick up your copy, you can even come back and chat about it with me! or of course you can go to our online shop at www.lincolnchristianbookshop.co.uk or www.lincolnbookshop.co.uk and get a copy there.
So come in and stock up soon - we'll look forward to seeing you, recieving an email from you, chatting on the phone (01522 525557) with you or even facebooking or twittering with you!

Think Local, Buy Local, Be Local - Don't let our local business become a thing of the past!

Now as you know we really are committed to you all and want to support you in the best way we can!

We set up the Church and Community Partnership Scheme to really work with and support the local communities, because we want to give to the local community, we want to be part of that community actively and integrally.

We host events, buy tables, run classes, start groups and make blogs because we want to be involved with our community.

We know how hard it is to always get into the shop so we have set up ways for you to shop online with us, so you can still go local to go global.

In fact we want to be part of the community - an integral, fulfilling and active part of the community.

We hope you want us to be part of the community as well!

To this end then we need your help - we need you to support us too because being a small local indie business is getting harder and harder, So please use us whenever you can - you know we will go that extra mile for you!

And Yes, as you know and we have always admitted - all the things we do such as above are not completely self sacrificing, they are as much for our benefit as yours - but then thats what community is all about, working together for the betterment of both, of all!

So please, here are some posters - 
can you perhaps print one out and stick it up somewhere visable:

church, school, Dr's Surgery, community hall, house window, car window
(all right the last two are unlikely but really how cool would that be - how cool would you be to do that, to really show full out grass roots support!).

Can you tell people about us please, real people you see and know, share the knowledge of us and that we are here, perhaps on your own blog or facebook pages you could include links to our website(s) or even to this post, or use the poster on your blog!

Perhaps in your emails in the signature section you could include one of our links? Recommend us on your twitter stream?

Please support us - shop with us and share with us and share us with others.

let's be community minded and share news with our community - wherever and whoever they may be.

And you know if there is something you want sharing, something you want spreading to the community then let us know, bring us a poster to put up in the shop, send us a note to blog or twitter about, let us know about your links too!

You see if we think local, buy local and be local the whole community and economy naturally and vigorously grows strong and healthy and vibrant! All we have to do is start sharing and spreading the message, start thinking of each other as part of the whole - the community.

So go on, stick up a poster, add a link and use the shop and the sites!

It makes sense!

Now remember, when you come in to have a chat, share the news, or as you bring a poster to put up or leaflets to hand out, mine's a caramel latte and you can have whatever you want too! oh and if I recall right I think the minions mostly drink hot chocolate - see how community minded I am, I even remember the minions!

The websites are:

www.lincolnbookshop.co.uk

www.lincolnchristianbookshop.co.uk

www.jigsawsandmore.co.uk

www.cardmakersupplies.co.uk

www.centralmarketlincoln.co.uk

www.christianbookshopuk.co.uk

You can join us on twitter: @unicorntreebks

Friend us on Facebook, or join our facebook group

Please think local, buy local, be local and support us where you can, just use the websites and pass on the info wherever you can - and in return we'll try to be the best we can for you, just let us know what you want and need and how we in turn can help you, our community and our friends.

Can't resist this - it's fantastic really, at the end just change the one word 'America' to 'Britain'! and remember  I'd love to see you in the shop soon :0)

Author Barrie Mahoney Reading & Signing His New Book 'Journeys and Jigsaws' Book 1 From Teacher to Drag Queen

It's our first LGBT Author event in shop and it would be great if some people showed up and I know you all know the people who know the people!

Event Details:
Author Barrie Mahoney Reading & Signing His New Book
'Journeys and Jigsaws' Book 1 From Teacher to Drag Queen

Venue: Unicorn Tree Books, 35- 40 Central Market, Sincil Street, Lincoln. LN5 7ET
Time & Date: Friday 30th October. 12noon - 2PM.

Background:
The novel is focused on a small primary school in a rural area and explores the issues faced by gay professionals in such rural communities and the prejudices and obstacles that they need to overcome to fulfill their jobs. The book deals with serious issues, but it is very amusing and readers have commented that they "laughed out loud" and the book is available from Gardners.


Barrie was born in Holbeach and later attended Spalding Grammar School. He later worked as a primary school inspector in England and Wales and inspected many schools in Lincolnshire.


Barrie was delighted to be interviewed about his book on the Judy Theobald morning show on BBC Radio Lincolnshire and is also pleased that the Lincolnshire Free Press is reviewing his book in an article in their next edition.

Unicorn Tree Books - Lincolns Niche Market Book Specialists & Lincoln's year round LGBT Book & Dvd Stockists are proud to host this event and hope this may be the first of more LGBT Author & Book events to come!

For more info Contact: Melanie Carroll. Email: unicorntreebooks@aol.com Tel: 01522 525557

Ok guys I know this is not for all of you but it is a community event and it would be really really nice if we can be friendly and supportive and really try to make this a fun and full event, just like with the wonderful Sue Hampton Author Event.
and if any of you know of any authors or themes then come on and let us know.
Looking forward to seeing some of you on Friday and feel free to bring a caramel latte with you (for me!), especially as it'shalf term and none of the minions are on the job this week!

It's about time too! - In the Lincoln Echo again!

Ohh yes indeed - I, me the bookshop boss, Unicorn Tree Books and Lincoln Central Market are once again in the Lincoln Echo!

And best yet - another career moment has been achieved in the life CV - because oh yes and wait for it...I am now a page 3 girl!!

Yes indeed my picture graces page 3 of todays Lincoln Echo, along with an article on how time is no longer standing still in Lincoln Central Market but is merrily marching forward with the rest of us.

So anyway here for all to read is the article in question.

I would like to say thank you to the News Editor for responding to my notification on Saturday and sending down the nice reported - Michael Brown - who was a great guy, and sending the nice photographer -John Jenkins - who was also very nice and even managed, true to his word and skills, to make me not look too much like a rabid chipmunk on a seriosu caffeine high! Thanks guys.

Ok so there we go, a clock that works and let's me know when it really is caffeine time, generally about 8:45am - 4:00pm Monday - Saturday! so if your passing call in and remember I take mine with a shot of caramel syrup in it too!

See you in the shop tomorrow - or online, or on twitter and remember if you have to buy a book online do me a favour and use our affiliate shop to help support us at least a little - though we do take orders bytwitter @unicorntreebks now too!

Minion No.1 is a Twit!

Yes it is a true statement that Minion No.1 is indeed a twit.
How do I, the Unicorntreebooksboss, know this?? because the minion was twittering during working hours on my day off - I had a wonderful running commentary on how little work was being done as she twittered away - and then got cheeky with it when told, via twitter of course, to get back to work!!
Pay peanuts get monkeys maybe!
Actaully call them minions and get hell raisers seems somewhat appropriate too!

So anyway should you want to twitter with a minion (or 2 actaully as the other minion is also on twitter but she doesn't do it at work that I have noticed!) they are on twitter as:

@tazallie (actaully she does twitter post some info on books and book reviews occasionally!)

@Minion2

I have also set up a twibe and a twibe blog!

and of course I am there as well, @unicorntreebks
Note the name, if it is minion working hours then I really should be the only one officially on the system unless it's a break time - though who wants to take bets on the likelihood of that given the minions are revolting!

The Article from the Lincoln Echo.

Thriving Markets and community spirit - plus the odd sweetheart that's what I reckon you get from this bookshopboss!
BTW i'm quoted in the article, the lady from the veggie stall in the picture is not me!


Feel free to pop in and chat and be assured of an individual welcome! Remember if your bringing the coffee mines with a shot of caramel syrup!
twitter me - @unicorntreebks

Charity is what you make it - not always what you give!

So my coffee was almost spoiled, but I asked for a shot of caramel in it to take away the bitter taste of the twitter and things immediately felt better after that! (after all if life is about choices then choosing not to hold on to anger should probably count as a good choice! even with the extra calories attached!).

So I found out one (the main one! - you know the one with the systems issues, yes them - IdiotBuiltSystem-StuffedTheLeadtimes!) of the Christian book wholesalers over here are going to be chainging their name soon it would appear!
(Thanks to Fellow Twitter @notbovvered Fuller info can now be found on his excellent blog - Christianbookshopsblog.org.uk)
But also they are doing things like looking to lay off staff and then seemingly doing a recruitment drive and asking for volunteers, in what seems to me to be to in effect fill those paid staffers positions, and then claiming to be 100% Charity!

Well sorry to me that's playing a foul semantics card.
100% charity does not involve looking for ways to make your life/business better at the expense of people you are meant to have a duty to care for!!
Add to that given it is a commercial business (albeit a registered charity!) it's trickery to try to convince the customers that through supporting them 100% goes to charity - actaully it doesn't as most of it goes on admin, stock, overheads etc - very little of the customers spend makes it to the charity component - I should know I spent 14 years working for the same sort of retail/publishing/worldwide charity as these folks - and believe me the final sum going to the missions was less than 5% ! So again it's misleading and unfair to make these sorts of claims and do this sort of thing.

Heck my business isn't a charity - it provides for me, my family and staff with not much left over - and then most of that goes to the taxman as I render unto ceasar, but I give willingly to charity from that money because yes it is the right thing to do - and yes I have a nominated charity for my shop, and this year even though times are tough I am still giving - and last year I gave too, twice in fact! This is not to brag, but it's to point out that saying 100% charity is not saying anything if it isn't backed up by real action, (Mark 12:42) if you have thousands and give little, or have little and give as much as you can - well draw your own conclusions.

Again this issue is the unfairness and biasedness of the situation, the misuse of words and ethics to deliberately report something in a way not absolutely honestly truthful, but rather its propoganda marketing and spin if you ask me and if that makes sense! Seems to me some Christian Bookshop Chains & Charities seem to be loosing the concept somewhere, as this one seems to using the same secular and what to me seem to be somewhat ethically dubious activities such as we last saw demonstrated by SSG (SPCK/SSG as they were when they first tried the volunteer trick!). Shame that really.

So the question I ask all of you - and please do comment! - is:
Is it fair for charities running commercial & retail businesses to compete claiming 100% charity?

Oh and let me clearly state that in this I refer to businesses other than pure 'charity shops' that sell on only donated secondhand goods for the most part!
I mean businesses that really are full on retail and commercial businesses operating exactly the same as their secular counterparts - except of course for their registered charitable status.

ok, last thing, I am now truly a twit!
that is to say i am now on twitter.com, so if any of you are also on there and want to chat/follow or be followed then you can find me at: @unicorntreebks

Anyway that's it for now - see you in the shop tomorrow and if you inhabit cybersphere only then don't forget you can shop through our A-shop and support us that way too - and feel free to donate to our nominated charity at any time!

What is Christian Ficton

Ok, here is a quick thought/question based on thoughts spawned by one of the social network groups i follow/participate in: Christian Authors & Readers Network

What actaully constitutes 'Christian' Fiction??
Is it fiction published by the main christian publishing houses? (cause if so...well!)
Is it fiction by any author who is a practicing/believing christian? (so Anne Rice anyone, Orson Scott Card, Tolkien, susan Howatch etc)(here's an interesting link for sci-fi authors on this one)
Is it fiction where any of the characters are christian and therefore the christian perspective is carried through (fannie Flag -can't wait to get to heaven, Andrew Greeley, Don Camillo books, Howatch etc)
Is it fiction where the idea's and concepts inherent to being a christian or christianity are expressed/embraced etc (Jodi Picoult Books, The Shack etc)

So there we go that's the question on my mind tonight - come on let me know your answers and thoughts on this one!

See you in the shop tomorrow & don't forget I can be found on twitter now too @unicorntreebks !